Woman-Made

Jen is someone who simply can’t stop smiling. Or laughing. It’s contagious, and it’s ALL THE TIME. She’s beautiful, kind, patient, and enjoys her life and family. Balance to her is not about learning where to draw the line; balance is simply figuring out how to do all the things, all the time. After spending years working for outdoor brands, Jen Loofbourrow began to see gaps in the base layer category. Let’s be clear, there’s no shortage of base layer options for people looking to engage in the outdoors, but it was the performance and fit, particularly for women, that drove Jen to start her own brand, and voluntarily dive into an industry full of people saying there was no room for another. “She’d never make it”. “It was too saturated”. Jen may be kind, but if you tell her she can’t do something, she’ll kill you with that same kindness, and then do it anyway.